Boris Johnson, Laura Trott and leader of Surrey County Council David Hodge unveiled insurance group Prudential as title sponsor of the Mayor’s RideLondon, a two-day cycling event that launches this summer.
Prudential RideLondon will be the largest mass-participation cycling festival ever held in the UK, with more than 70,000 cyclists, including some of the world’s top professionals, taking part across four separate events.
Held on 3-4 August 2013, the festival is expected to give a major boost to the number of active cyclists in the UK, while attracting hundreds of thousands of visitors to London and Surrey.
Prudential Group chief executive, Tidjane Thiam, joined Johnson, Trott and Hodge in revealing the maps for the mass participation London–Surrey 100, and the London-Surrey Classic race for professional male cyclists. Starting in the Queen Elizabeth Olympic Park, the routes take in a weight of capital landmarks before passing through Richmond Park and out into the Surrey Hills, winding back to finish on The Mall, in true Olympic style.
“Following the superhuman efforts of our Team GB cyclists last year, thousands of cycling enthusiasts, both experienced and amateur, riding a fantastic route through the streets of our fine city is surely a fitting legacy,” Johnson said. “I am delighted that six months on from Laura Trott’s breathtaking gold in the Omnium we are in a position to announce the routes and title sponsor. Prudential RideLondon is sure to become one of the world’s top cycling events, the countdown to the start of the event begins now!”