Tom HallThe O2 Arena in London has partnered with Cisco to deliver a digital experience for fans and a platform for growth for AEG and its partners.
Using an end-to-end solution approach, Cisco solutions will deliver a digital experience for fans and a platform for growth for AEG and its partners.
Cisco Connected Sports and Entertainment Solutions are the foundation of AEG’s network solutions. This technology platform enables AEG to meet the specific requirements of each location and event. Using an end-to-end solution approach, the firm employs Cisco solutions for the core Connected Stadium network, Cisco Vision for dynamic signage and IPTV, and high density Wi-Fi technology
“The O2 has recently added some Nestle products to the Cisco Vision screens at the point of sale. Although it’s early in terms of results, they’re expecting a 7–12% up lift on these products, which isn’t something we’d be able to offer them and other partners without Cisco.” David Jones, Senior Vice President of IT, AEG Europe.
“By using Cisco technology, we can get information on more people as they sign up for in-venue WiFi. On average, we are now able to speak to 62% of customers who attend shows at The O2.” David Jones, senior vice president of IT, AEG Europe.
Sponsors at the O2 are able to speak to three times the number of attendees than they could do before thanks to the deployment.