Google Campus hosted a panel of content marketing experts last night (25 September) to talk about the importance of content in the events industry.
Annie Byrne, Exhibition News’ senior journalist and award-winning blogger, Hellen Beveridge, director and curator of Who’s Who in Events and Pure Rocket Science, Irina Troflmovskaya, founder of The MICE Blog, and Event Magazine’s Kim Benjamin all weighed in on how organisers can utilise content marketing in their events.
An on-the-night audience survey revealed that 82 per cent do not engage with content at various events. Many said that it was due to not being informed of available content before the event, while another 32 per cent simply said they “did not have enough time” to engage in content.
“The event was a great opportunity to discuss content marketing, blogging and social media with other event professionals,” Byrne said. “However, I felt as though we only scratched the surface.
“Content marketing is driving the future of events and we as a community should be getting together to discuss it on a regular basis,” she added.
The night was organised by Pickevent’s monthly #EventProfs Network, and sponsored by cvent, DoubleDutch, GenieConnect, sli.do, and CatchTalkTV.
Pickevent’s next #EventProfs Network event is on 23 October, with the panel discussion revolving around event ticketing. For further updates on the monthly meetings, go to pickevent.com/pickevent.