The beaches of Cornwall and the atmosphere of a Premier League match were brought to life at St. George’s Park in Burton as part of an event created for brewer Molson Coors.
The four-day event, which took place on 5-8 September, saw the national football centre’s ballroom was transformed into a Cornwall beach scene, complete with sand, umbrellas and beach bars.
The park’s sports training facility was also transformed into a miniature football stadium.
Alpesh Mistry, UK customer marketing director at Molson Coors, said: “As two big businesses in the Burton region, Molson Coors and St George’s Park are natural partners.
“The sheer size and versatility of St. George’s Park meant we could deliver truly immersive and unique experiences such as the Carling football stadium and the Doom Bar beach. We also had the space to present our premium portfolio to our teams all in the same space, at the same time, which is something we just couldn’t do at other venues.”