The Creative Engagement Group (TCEG) has launched Forty1, a new employee engagement division, focused on helping clients create strategies and content for deeper engagement with employees.
Richard Burton, who joined TCEG earlier this year, will head up the new division which will blend insight, expertise and creativity to deliver employee experiences that drive engagement and business performance. The new strategic division will draw on the rest of the Group’s in-house creative and executional capabilities in live events, environments, film, digital and immersive technologies. Burton reports to Russ Lidstone, Group CEO The Creative Engagement Group.
As a division of TCEG, the consultancy will work with its multi-national clients in sectors including healthcare, automotive, leisure and tourism, professional and financial services, and is already engaged on a number of strategic employee engagement programmes for a range of clients.
Last year Beth Magee joined TCEG as senior strategic consultant and Magee will now work as part of the Forty1 consultancy, reporting to Burton. The consultancy is in the process of appointing several senior strategists to the team.
Russ Lidstone, Group CEO of The Creative Engagement Group, said: “We have launched Forty1 to meet the increasing strategic requirement of clients to engage all employees across generations and geographies. Forty1 is different to other communications consultancies because of its access to The Creative Engagement Group’s best in class talent and in-house executional capabilities across our unusually shaped group – in environments, events, film, interactive and immersive technologies. I’m excited about the opportunities for further growth in this area.”
Richard Burton, principal consultant of Forty1 said: “Creating a differentiated and motivating employee experience has become a C-suite agenda for today’s leading businesses. The launch of Forty1 provides a great opportunity to leverage our proven engagement framework and pioneering technology with the unrivalled delivery capabilities of The Creative Engagement Group to help clients create unforgettable employee experiences with real commercial impact.”