Tappit, the cashless payment and event insights solution, has signed a three-year partnership with UNITE with Tomorrowland Barcelona.
The partnership is Tappit’s fifth Spanish festival deal within three months.
The deal will see Tappit’s technology integrated with UNITE with Tomorrowland’s own festival currency, Tuents by Tuenti, as the only method of payment.
More than 20,000 festival-goers will be able to top-up their personal RFID wristbands and benefit from an enhanced payment experience, without worrying about theft and security, and having reduced queuing times and seamless transactions.
The festival organisers will also benefit from greater insight into attendee spending and behavioural habits with Tappit Insights – an online portal that provides detailed insight in real-time to enable organisers to improve the overall fan experience.
The festival chose to use Tappit’s technology following a pitch process, where the organisers felt Tappit would provide new data it previously couldn’t access, work with the festival as a partner – not just a supplier, and bring strong cashless and festival experience to the planning process.
UNITE with Tomorrowland Barcelona takes place on 27 July and operates through a satellite link to the main event in Belgium, which features live streams from the festival together with its own headliners. In addition to the event in Barcelona, UNITE with Tomorrowland operates in Germany, Lebanon, Taiwan, Malta, South Korea and the United Arab Emirates.
Jason Thomas, CEO at Tappit said: “UNITE with Tomorrowland is one of the most exciting and innovative festivals in the world. It is an honour to be working with the UNITE with Tomorrowland team and help make the festival experience even better for the fans.”
Verònica Casas, CEO of Blanco y Negro Music said: “We were looking for a partner with a great reputation to enhance our cashless festival experience. Tappit was the clear choice. Not only were we impressed by Tappit’s expertise, but also the insights into our attendee behaviour that their solutions offer. These insights will help us continually improve the experience for the fans, and we are looking forward to working with Tappit over the next three years.”