Tom Lovegrove, head of planning at marketing services at Wasserman speaks on consumers across the pond.
Brands need to switch from analysing consumers in terms...
Steve Scott, senior operations director at marketing services and representation agency Wasserman, gives his tips for greener events
This year, for the first...
Stephanie Hickman, junior account director at Wasserman, says finding superfans can be a route to events success.
Anyone working in the event and act...
Wasserman, the global partnerships and activation agency, is helping The National Football League take over one of London’s most iconic locations this Saturday ...
Wasserman delivered a two-day fan park experience in Cape Town, South Africa this weekend for the Barclays Premier League (BPL).
The 18,500sqm location of Ca...
With a US$6m prize for the winner, the Barclays ATP World Tour Final rounds off the men’s professional tennis season, and is among the most prestigious tennis t...
Barbara Walker, head of special projects at Wasserman Experience, reacts to issues covered in October’s Access All Areas, including health and safety and techno...