Max SteventonLincoln City has partnered with Oak View Group (OVG) to overhaul its food, drink and hospitality operations at the ProAmpac Stadium.
OVG Hospitality will take responsibility for catering and hospitality across matchdays, conferences, events and other activities at the stadium.
The partnership comes as the club continues investment in the ProAmpac Stadium, including new and enhanced supporter and hospitality areas.
OVG said the partnership will also support the club’s plans to increase use of the ProAmpac Stadium outside matchdays, with the development of Imps Territory providing facilities for conferences, functions and events.
OVG Hospitality will work with the club across general concessions, catering and premium hospitality, with a focus on improving service times, reducing queues and using technology and data to enhance the customer experience.
The company provides hospitality services at hundreds of sports and entertainment venues worldwide, with its UK football portfolio including Manchester City, Leicester City, Southampton and Stoke City.
Lincoln City COO Dan Seaborne said, “We’ve made significant investment in the stadium this summer and, for me, this partnership is about making sure the experience around the food, drink and hospitality matches the progress we’re making across the rest of the site.”
OVG Hospitality MD Katie Harel said, “Our focus is on enhancing the matchday experience by reducing queues, improving service times and creating a smoother, more enjoyable visit for supporters, hospitality guests and everyone coming through the gates.”