Immerse LDN located at Excel’s waterfront has celebrated a landmark milestone of one million tickets sold.

The journey to one million tickets began with Jurassic World: The Exhibition (2022) and Disney100: The Exhibition (2023).

Jurassic World alone sold 315,000 tickets, making it one of Europe’s most attended and ExCeL’s longest-running in-hall event at 137 days.

Today, the venue hosts fan-favourites like The FRIENDS™ Experience: The One in London and The Formula 1® Exhibition.

Building on its success, Immerse LDN is set for continued growth with Tutankhamun: The Immersive Exhibition and global debut of Elvis Evolution.

Damian Norman, director of Immersive Entertainment & Events at Excel London said that selling one million tickets so quickly highlights the universal appeal of immersive entertainment sector.

He said, “Whilst milestones are important, 2025 will represent the full opening of Immerse LDN as we open three more experiences in the coming months.”

James Cassidy, president of FKP Scorpio Entertainment LTD and the team behind the likes of Jurassic World and Formula 1, added, “From Jurassic World to Tutankhamun, we’ve collaborated closely with the Immerse LDN team to make Excel London a destination for world-class immersive exhibitions. With our fourth production now underway, we’re already looking ahead to the next million tickets.”

Stretching a kilometre along Excel London’s waterfront, Immerse LDN has redefined the cultural landscape of the Royal Docks.

Part of Excel’s £300m regeneration programme, the venue is set to attract more than 2.5m visitors annually, contributing to the area’s vibrancy and economic growth.

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