Cashless technology experts tappit has released the results from its consumer survey into the fan festival experience, revealing what festival-goers expect from event organisers.

Among the key findings were that 73% of respondents prefer to go cashless, because of the speed and security of transactions.

The survey also found that 84% felt theft was their biggest worry at festivals, and 68% consider security to be the most important factor when making purchases at a festival.

84% stated that standing in a long queue was the worst part of their festival experience, and 57% considered the overall expense of a festival to be their main concern.

Jason Thomas, CEO of tappit, said: “Our survey of more than 800 festival goers shows high demand for cashless methods of payment at festivals. The study indicates that 84% of festival-goers don’t want the hassle of waiting in line alongside their concerns about carrying cash – it’s all about enjoying the live experience with friends and family.

“If festivals don’t keep up with the changes in technology, there is a risk of potentially losing out to festivals that offer a better consumer experience. With the benefits cashless systems bring to both event organisers and the festival goers, the transition to cashless should be an easy one.”

You can download the full report here: