Twitter and Global today announced that they will partner to stream Capital’s Jingle Bell Ball with Coca-Cola on Saturday 8 December and Sunday 9 December.
Global, Twitter and Coca-Cola have worked together to bring Capital’s Jingle Bell Ball to people across the UK, as part of a Twitter in-stream video deal on @capitalofficial, with media planned by MediaCom.
Tickets for the show were snapped up by Capital listeners in just under two hours and this year for the first time, fans can catch the all the performances on Twitter.
Capital’s Jingle Bell Ball with Coca-Cola attracts some of the world’s hottest artists with this year’s lineup featuring David Guetta, Rita Ora, Ellie Goulding, Liam Payne, Anne-Marie, Olly Murs, Jonas Blue, Rak-Su, James Arthur and Halsey on Saturday December 8th.
Little Mix, Jason Derulo, Jess Glynne, Zara Larsson, Clean Bandit, Cheryl, Sigala, Years & Years, Jax Jones and Mabel will take to the stage on night two of the Ball on Sunday December 9th.
The show starts at 6pm on Saturday 8 and Sunday 9 December, and fans can watch a stream of live performances on Capitalfm.com and on Twitter @CapitalOfficial, as well as on the Global Player and via the Capital app.
Alice Beverton-Palmer, senior manager of entertainment partnerships at Twitter UK said: “Twitter is the place for musicians to connect directly with their fans. We’re delighted to be partnering with Global and Coca-Cola to stream the Jingle Bell Ball to the thousands of dedicated fans unable to make it to The O2 on Saturday and Sunday.”
James Hickman, director of digital at Global, said: “It’s fantastic to partner with one of the biggest social platforms in the world to bring Capital’s Jingle Bell Ball with Coca-Cola to Twitter for the first time. The event is always a sell-out, so this is a great opportunity to share this world class show featuring an amazing line up of artists with even more music fans across the UK.”
Alec Mellor, marketing manager at Coca-Cola Great Britain, said: “Capital’s Jingle Bell Ball is a highlight of the festive season for those who attend and we wanted to make sure more people had the chance to enjoy this amazing event.”