ASM Global has appointed industry veteran Jason Rio as senior vice president of live entertainment and content development, to lead the expansion of its live event programming.

Rio will lead ASM’s live content development, which includes strategy, event booking, new product inventory for ASM Global arenas, stadiums and theaters. He brings concert promoter expertise from his time at Live Nation where he was president of Live Nation Houston and VP of Live Nation Chicago, followed by his most recent assignment as VP of Music for Ambassador Theatre Group.

Prior to being a concert promoter, Rio was an artist manager for over 20 years where he represented artists such as The Fray, Liz Phair, Michelle Branch, Motion City Soundtrack, Jack’s Mannequin and Mat Kearney.

Rio also served as President Barack Obama’s America’s talent surrogate director, during Obama’s re-election campaign in 2012 and his subsequent inauguration in 2013.

ASM president and CEO Ron Bension said, “ASM managed venues generate the most events per venue in our industry. Our goal is to enhance what has been a record number of performances in 2023 and continue to increase programming so that we deliver an even wider array of profitable events in our managed properties.

“Jason’s incredible ability to engineer collaborative partnerships with key artists, agents and promoters during the course of his three decades in the music business is a perfect fit for maintaining and developing new inventory.”