Special effects company Artem SFX recently completed a build for the new Mini Countryman Interactive Exhibit, which was part of Countryfile Live on 2-5 August.

Countryfile live took place at Blenheim Palace in Oxford, and Artem SFX was approached by AMCI Global to build a number of obstacles for the Minis to drive around.

These included a series of ramps, a gravel pit, two log obstacles, and an oversize seesaw installed in a tight circular track. Event visitors were encouraged to drive the Minis over the course, showcasing the versatility of the new Mini Countryman.

Countryfile Live combines the tradition of the UK’s best county fairs with stars from the show across four days and displays a large range of shops, from independent food and craft producers to major luxury brands.

Artem Supervisor Shaun Donovan said: “The five obstacles not only needed to be safe for the event visitors and exhibit staff to navigate in the Minis, we needed to ensure that they could be installed and removed easily and be robust enough for three Minis to be driven over them non-stop for the four days of the event.”

Artem are no strangers to large-scale high-profile events and recently designed and built a giant, animatronic spaniel which featured at Crufts 2018. They have also created interactive sets and props for live shows and theatre which include Take That, Coldplay and Harry Potter and the Cursed Child.

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