Arena Group constructed a new 1,300sqm Guinness Pavilion at last week’s Cheltenham Festival, as well as a 12,400sqm triple-decker hospitality venue that overlooked the racecourse.
The Festival, which attracts 250,000 visitors each year, expanded its facilities in 2016 to accommodate the increase in hospitality tickets.
The triple-decker, 125m venue is the largest-ever installed along the home straight, and included Arena’s 55m Acrus Long Run facility with a cantilever balcony. The venue hosted bespoke private suites for The Jockey Club, Needham and Needham’s, Keith Prowse and Front Runners, as well as restaurants Silks and Chez Roux. The structure incorporated full kitchen, bathroom and rear access facilities on all levels, along with Tote betting booths, phone charge points and cash machines.
The all-new, two-storey Guinness Pavilion combined a public bar with a VIP hospitality area overlooking the Guinness Village. It incorporated a 756-capacity Arena clearview seating grandstand in the upper levels, a VIP hospitality sponsors’ suite for Betway and an Arena Deck viewing platform and tiered standings.
“The flexibility of our equipment allowed our creative designers and engineers to deliver distinctive temporary event venues and facilities best suited to our clients’ needs,” said Arena UK and Europe CEO Grahame Muir. “At Cheltenham, this has encompassed the construction of our largest triple decker hospitality unit to date, running 125m alongside the course, with a focus on its creative interior design and fit out.
“It was a pleasure to continue our strong tradition working at Cheltenham Festival collaborating with The Jockey Club and this year with Guinness for the first time. Our team produced venues customised to meet the aspirations of each of the stakeholders, giving guests an incredible range of event environments to cheer their particular favourites down the home straight.”
Spaceworks, Arena’s furniture hire arm, provided furniture across 22 areas of the Festival site, including The Jockey Club Chalet, Final Fence Restaurant and the Chez Roux Boxes.