Olivia PowellADI, the LED screen specialists, supplied a venue-wide solution for the 20th edition of the LEN European Short Course Swimming Championships.
For the five-day event, which was held at the Tollcross International Swimming Centre in Glasgow, ADI created a super-wide 77sqm modular screen with recessed doorway for the athletes’ entry to the pool. The giant 6mm digital wall allowed each swimmer to have their name, national flag and profile displayed in a 32:9 cinematic format as they entered the poolside through a cut-out in the screen. The display supported full-screen graphics or zoned content for broadcast of multiple feeds for timings, stats and results which could be shown simultaneously. The screen also acted as a backdrop to the podium and prize-giving, with sponsors and event branding highlighted in front of TV and venue audiences.
Partner brands were further amplified through an eight metre stretch of 6mm digiBOARD, ADI’s digital perimeter system. Branding for companies including TYR and Lumie featured along the full length of the poolside facing the broadcast cameras.
The integration of LED technology is becoming increasingly popular for aquatics events, allowing venues to be instantly transformed as part of a more entertaining and engaging spectator experience whilst also prominently displaying event sponsors.
For the Glasgow European Championships 2018 ADI supplied over 145sqm of high resolution LED for the venue, including a similar super-wide screen and high impact digiBOARD system.
Graeme Ironside, events overlay manager for Glasgow Life commented: “Following the incredible services ADI delivered at Tollcross and many other venues as official large video display provider for the 2018 Glasgow European Championships, we were confident in their ability to supply an equally stunning solution for this event. Once again they have delivered a custom LED project that creates a world-class environment for live sport.”