Access All AreasLegends/ASM Global has been appointed catering service provider at Chelsea FC’s Stamford Bridge and Kingsmeadow.
Legends/ASM Global said the multi-year partnership will see it deliver world-class match day and premium experiences for Chelsea FC fans and guests, which will involve the “reimagination of premium hospitality catering” across the club’s suites and lounges. The partnership spans both match day and non-match days, as well as conference and events catering, and the training and development of the club’s F&B and hospitality teams.
“In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship,” said Legends/ASM Global president Europe Chris Bray. “The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours. This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.”