Access All AreasCashless payment pioneer and event technology provider Weezevent has acquired UK-based ticketer Kaboodle and The Netherland’s Weeztix.
Weezevent, which counts Tomorrowland (pictured) and Lollapalooza among its more than 350 festival clients said the acquisitions strengthens its position in the European market and enhances the group’s capabilities in self-service and customised ticketing, cashless payments, access control, accreditation and staff management.
Founded in 2008, Weezevent has offices in London, Manchester, Paris, Amsterdam, Antwerp, Berlin, Lausanne, Madrid and Montréal. It employs around 260 people and supports events across more than 30 countries.
A spokesperson said Kaboodle and Weeztix will retain operational autonomy: “Ensuring seamless continuity for their clients while benefiting from expanded resources and innovative technologies”.
Weezevent CEO Pierre-Henri Deballon said, “We’ve built a model where event promoters fully own their business, data, and fan experiences. Our mission is to provide the best tools and solutions to achieve this, and welcoming Kaboodle and Weeztix marks a turning point in that journey”.
Kaboodle founder and chairman Gareth Cooper added, “We’re delighted to partner with Weezevent for Kaboodle’s next chapter. After growing from a startup to a business transacting millions of tickets, we can now offer clients a much broader service, from cashless to access control, to help them increase their sales and revenue per attendee.”