Access All AreasWeezevent has reported that the number of UK event organisers using its self-service ticketing platform has doubled in the past year.
For the year to February 2026, Weezevent said it has also quadrupled its ticketing volume through UK organisers, with the growth attributed to its integration of Kaboodle last year. The cashless payment pioneer and event technology specialist acquired UK-based ticketer Kaboodle and The Netherland’s Weeztix last April. Already used by major festivals including Boomtown and Tomorrowland, the past year has seen the platform rolled out across the UK market to festivals, venues and conferences.
Weezevent said it believed the growth in uptake of its a self-service ticketing platform is a result of the industry facing rising production costs, higher marketing spend and increasingly tight margins.
“We saw a market where pricing structures had become increasingly complex, with subscriptions or commitments,” says Kaboodle’s COO and country manager UK for Weezevent Tim Holmes. “Our approach is straightforward: no engagement, transparent pricing, and a cost structure among the most competitive in the market.”
He said the platform can integrate with Weezevent’s wider suite, including accreditation tools, professional access control and on-site payment solutions. Central to Weezevent’s proposition is what it calls the ‘90% sales rule’, based on aggregated data from events where it manages access control, reconciling tickets across marketplaces, distributors and direct channels.
The company consistently finds that around 90% of sales come from an organiser’s own audience such as using their own websites, social channels and communications, rather than marketplace discovery.
“Ticketing is where intent becomes revenue,” said Holmes. “And in the current market, organisers cannot afford unnecessary friction, margin erosion or data loss. As Weezevent and Kaboodle continue to grow in the UK, now is the right time for us to focus and ensure UK organisers know how Weezevent’s self-service ticketing platform can really support and still give them the control. It also sits perfectly with Kaboodle’s existing, fully managed ticketing platform – organisers really can use whatever is the best fit for them.”