Live Nation Entertainment (LNE) has forged a franchise agreement with The Comedy Store UK that is expected to result in the creation of purpose-built comedy venues across the UK.

The deal comes on the back of Live Nation and The Comedy Store having collaborated on more than 500 shows around the UK over the past six years.

“This agreement with Live Nation is a natural evolution for The Comedy Store UK. With 45 years of history, my team and I have built a reputation as a leader in stand-up comedy. This franchise agreement enables us to bring our signature experience to new markets, meeting the growing demand for live comedy,” said Don Ward, CEO and executive producer of The Comedy Store

In May 1979, Ward opened The Comedy Store in the old Gargoyle Night Club in Soho, London. It is now based in a purpose-built venue in Piccadilly Circus, and hosts more than 3,500 attendees per week.

LNE VP European comedy touring Anna Cooke said, “We are proud to play a part in The Comedy Store’s next chapter. This partnership reflects our commitment to fostering platforms where talent can thrive. By creating more comedy club venues, we’re ensuring that audiences across the UK can enjoy the very best in stand-up comedy, while offering new stages for both emerging and established performers.”