Gaming giant PlayStation partnered with Circle Agency to offer attendees the chance to experience exclusive previews of PlayStation®VR and a range of its latest titles at this year’s EGX Rezzed.
The premier games event, which took place on 7-9 April at Tobacco Dock, welcomed thousands of visitors and saw more than 160 exhibitors from all walks of the gaming industry attend, from small independent games to well-known industry names like Just Cause 3 and Dark Souls III.
Claire Stokes, MD and founder at Circle Agency, commented: “We were really excited to help PlayStation activate at EGX Rezzed this year, as it provides the perfect audience to showcase PlayStation®VR first hand. With so many devoted gamers in attendance it was vital that we created an immersive, stimulating and rewarding experience that left them wanting more.”
“Having played the latest PlayStation®VR games myself – these fans have a lot to look forward to. In this instance our job was to ensure that the process of facilitating demand for trials was as seamless as possible, and that we created lots of opportunities for those who experienced it to shout about this great technology.”