Woodstock will celebrate its 50th anniversary this year with the Bethel Woods Music and Culture Festival, taking place from 16-18 August 2019.

The event will take place at Bethel Woods Center for the Arts (BWCA), a non-profit cultural centre located at the historic site of the 1969 Woodstock festival in Bethel, NY.

It will be a ‘pan-generational music, culture and community event’, held 90 minutes from New York City. Carlos Santana has announced he will be playing at the festival, though the full line-up has not been released.

The event is organised by the centre, Live Nation and global brand agency INVNT. They have collectively appointed iDEKO to act as the official brand partnerships liaison for the festival. iDEKO will work to secure partnerships with brands, and create experiential activations for them.

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The festival will also feature TED-style talks from leading futurists and retro-tech experts, and the Museum at BWCA, which tells the story of the 1960s through immersive media, interactive engagements, and artifacts from the 1969 festival.

Visitors can experience the special 2019 exhibit We Are Golden: Reflections on the 50th Anniversary of the Woodstock Festival and Aspirations for an Aquarian Future.

Darlene Fedun, CEO, BWCA commented: “We are thrilled to partner with Live Nation and INVNT to produce Bethel Woods Music and Culture Festival. Fifty years ago, people gathered peacefully on our site inspired to change the world through music.

“As the stewards of this historic site, we remain committed to preserving this rich history and spirit, and to educating and inspiring new generations to contribute positively to the world through music, culture, and community.”