The Flash Pack’s 360 Bullet Rig has been used in the latest campaign for fitness club Third Space.

The interactive, socially enabled photo experience is taking place outside of the new Third Space Tower Bridge fitness club through 21 January. Consumers, club members and guests will be able to use the 360 Bullet Rig to create Instagram-ready 360-degree images.

The Bullet Rig, which was launched at 2015’s GQ Awards, creates ‘Matrix’-style images of a person frozen in action. The custom-built technology fires the cameras simultaneously to capture the images and then stitches content together with branded video footage.

“The Bullet Rig can capture great fitness related content,” said Jerome Maas, The Flash Pack’s managing director. “It is a fun way for guests and prospective members to interact and get active. Here we create unique images that capture both the movement and the vibrancy of the Third Space brand, making for some highly shareable and fun but relevant content.”

The experience runs from 12pm to 10pm at Third Space, Tower Bridge, More London until tomorrow (21 January).