The National Arena Association (NAA) has appointed The O2 arena SVP & GM Steve Sayer as its chair.

Sayer will serve a three-year term at NAA, with former chair OVO Arena Wembley VP & GM John Drury now serving as its deputy chair.

Established in 1991, the NAA acts as a forum for event and concert venue managers with a minimum seated capacity of 5,000. According to NAA research, its arena members generate £1.85 billion in annual economic activity, of which £648 million is spent in the local economy outside the venues.

NAA said Sayer, who has held leadership roles at The O2 since 2014, has set out a clear vision for his tenure: “This includes continued advocacy for the NAA within government on policies that directly impact arenas, fostering a culture of collaboration and the sharing of best practice among members, and working closely with the LIVE (Live Music Industry Venues & Entertainment) to help shape the future of live music in the UK.”

“I’m deeply honoured to have been selected as chair of the NAA, and to lead this powerful industry body in representing and advocating for the interests of arenas in the UK,” said Sayer. “The O2 has been a proud and active member of the NAA for over 18 years, and we’ve truly valued the sharing of knowledge and best practice, and the significant impact that the NAA can have as a collective on the issues that matter to our industry. I’m excited to build on the NAA’s recent work alongside the Government and DCMS on policy and legislative issues, from business rates to ticketing, and to continue championing the critical contribution that arenas make to the UK economy.”

NAA said that under Drury’s leadership, it worked closely with LIVE on the establishment of a fundraising mechanic to support grassroots venues. Drury’s tenure also saw the establishment of the NAA’s ED&I working group, and the launch of the NAA Green Guide – a resource to help arenas across the country operate more sustainably.

Drury said, “It’s been a privilege to chair the NAA, which is well established as a vital part of our live music ecosystem. I’m pleased to be able to hand over to Steve Sayer, who will bring a pair of safe hands and much-respected experience to the role.”

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