Max Fellows as been appointed as the commercial director for TEN6 Creative.

He will be leading the company’s commercial business function within Europe and APAC.

Fellows has historically worked in strategic live event agency experience, and has gained over a decade of experience after working with clients including VISA, Google, Ubisoft, LinkedIn and Facebook via agencies such as Clive and TBA. Most recently, Fellows helped establish MCI Experience as part of the MCI Group.

CEO of TEN6, Matt Culverhouse, said: “I have been following Max’s career for quite some years now and am absolutely delighted to have him join us. We have some pretty ambitious growth plans for the next five years and I can think of nobody I would rather have by my side, sharing in the TEN6 mission, passions and values”.

Fellows added: “I am honestly so excited to be joining the formidable and personable team at TEN6 Creative at such a key time in their journey. The potential is just huge and I can’t wait to help build on the incredible success they have already achieved in just three years, making it not just the best agency to work with but also to work for. Watch this space!”

Fellows will build the commercial team at TEN6 by adding to the client services and marketing communications departments, as their growth moves closer to the London HQ, and looks outside the US.