Event agency Sledge has announced a strategy to reposition itself as a ‘perception changing, large-scale corporate and public events’ agency.

The new strategy includes the acquisition of film content production company, The Bigfoot Project; new branding and the recruitment of three additional employees.

“As early pioneers in the world of experiential we have seen a huge shift in the live events market, with the sector becoming commoditised and diluted,” said founder and CEO Nic Cooper. “While we are proud of our heritage, we have evolved and our new focus sees us concentrating on perception changing live communications. Large-scale events demand amazing content, so we have acquired The Bigfoot Project to ensure that we have the in-house capability to create and deliver the range and standard of content required. Our strategy also includes new branding and the addition of three new recruits.”

Becca Shanks has joined Sledge as a producer, coming from Fisher Productions and TRO. Meanwhile, Sophie Smith and Nathan Vahiesan join as project coordinator and finance, respectively.

Sledge’s new website can be found at www.sledge.co.uk.