The experiential agency, Sense, is running a range of experiential activities across the UK for the fruit cider brand Rekorderlig.

Focusing on the Scandinavian lifestyle trend of Lagom, people across Britain will get the chance to immerse themselves in Scandinavian style, drink and culture this summer, as Rekorderlig embark on a 38-day tour of the country.

“Using a typically Swedish fusion of high-end design and modesty, we want to show people first hand that we’re refreshingly different and a brand you can rely on and trust,” said Sophie Erskine, Rekorderlig brand manager.

“Guests to our range of experiences will also be invited to take a ‘Beautifully Swedish’ selfie and share it through their favourite social media channels. Plus they’ll be introduced to ‘the perfect serve’ – tips on the best ways to enjoy Rekorderlig.”

The tour consists of four different types of activation including city centres London, Birmingham, Portsmouth, Brighton, Canterbury, Cardiff and Manchester.

Sophie Binskin-Barnes, Sense account manager commented: “Rekorderlig brand ambassadors will also be visiting offices to deliver gift boxes including bottles of four of the flavours, plus a selection of fruit and ice to make the perfect refreshing summer drink.”