Max SteventonSeat Unique has been appointed by Beyond Hospitality as its official online sales platform for UEFA Euro 2028 hospitality packages in the UK and Ireland.
Beyond Hospitality provides hospitality services for major sporting events, while Seat Unique is a premium ticketing and hospitality platform working across sport, music and entertainment.
The platform will handle local enquiries and provide customers with information and access to hospitality packages for the tournament, which will run from 9 June to 9 July 2028.
UEFA EURO 2028 will feature 24 national teams across 51 matches at nine venues in England, Wales, Scotland and the Republic of Ireland.
Hospitality packages will include Supporters Club, Club, Prestige, Beyond Platinum and Skybox options, with packages. Seat Unique will act as a sales contact for corporate and individual customers, providing support throughout the booking process.
Seat Unique founder and CEO Robin Sherry said, “As the Official Online Sales Platform in United Kingdom and Ireland, Seat Unique will leverage its hospitality expertise, local relationships and international sales network to bring the tournament’s premium experiences to customers across the continent.”