Mash Media Group is to launch The PA Show, a new exhibition solely dedicated to PAs, EAs, executive secretaries and other senior office professionals.

Taking place 2-3 March 2016 at Olympia London, The PA Show will feature a comprehensive educational programme, hands-on experiences, innovations and office products.

The new show is co-located with International Confex and the Event Production Show, which features a panel discussion programme, the Access Sessions.

Following a visitor and exhibition survey undertaken earlier this year, Mash Media identified a gap in the market for an exhibition that meets and prepares today’s PAs for the various tasks they action.

More than half of those surveyed did not feel that there was an exhibition adequately covering the diversity of their role and 80 per cent indicated their interest in attending a new show dedicated to PAs.

With over 95 per cent of PAs responsible for organising events as part of their role, The PA Show will focus on areas including how to do business effectively with venues and agencies, corporate hospitality, and the organisation of private parties and teambuilding activities.

The show’s educational programme will address management and leadership in sessions focused on personal development, project management and the booking and procurement of travel.

Event director Ingrid van der Weide said: “There’s no doubt the new role of PAs has evolved exponentially. Our polling found that tasks have expanded, leading to more PAs becoming an integral part of a company’s decision-making process, with over 60 per cent of participants indicating a responsibility for purchasing decisions. The PA Show will meet these new demands of the job head-on, providing insight, advice and opportunities for visitors to hone their workplace skills. A combination of education, experience and innovative solutions will ensure PAs attending the event will obtain maximum value.”

Yvonne Darling, executive assistant at Colt Technology Services said: “We’re delighted that our profession has been recognised with the launch of a new dedicated exhibition for PAs. I’m very much looking forward to attending the show in March and taking advantage of the management and leadership educational programme.”

A variety of pavilions, hubs and individual exhibition stands aimed at improving workplace effectiveness are available. Working with key partners, The PA Show will include a COOL Venue Award Winners Pavilion, an iZone demonstrating cloud-based and online solutions to common office practices, a health and wellbeing hub, as well as an advice centre for any HR and career development issues. Other key features include networking events, sample teambuilding experiences and Spring/Summer 2016 fashion trends for the office.

The co-location with International Confex offers additional opportunities, with its selection of venues, destinations, event management suppliers and contractors, as well as the comprehensive technology zone, EventTech 16 @ Confex, and the Confex Educational Programme, while the also co-located Event Production Show focuses on the live event industry.

For more information on the show and to enquire about exhibiting opportunities, contact the sales team on 020 8971 8282 or visit