Jack Morton Worldwide has been appointed by Lions Festivals to create three films ahead of the Cannes Lions International Festival of Creativity.

The films form part of Lions Festivals’ ‘Thank You Creativity’ campaign, which launched this week. The campaign is intended as a love letter to imagination and craft, and a reminder of their purpose and power. It features multiple print executions, podcasts and a microsite, along with the three videos.

“We make the case for creativity because we know that it is a force for business, for change and for good. But we can do more,” said Lions Festivals CEO Philip Thomas. “It’s our mission not just to champion creativity, but to remind people of its magic and join us in being grateful for the difference it makes.”

Adam Norris, SVP, senior creative director at Jack Morton in London, said: “It is an honour and a pleasure to get involved with Cannes Lions again this year. And it’s a particular privilege to be in a position to make films about creativity for a creative audience. We are exciting to tap into a nostalgic checklist of those moments in time that all creative people can relate to – those moments that make up the journey towards self-defining.”

Watch the first of the three videos below.