Lime Venue Portfolio is preparing to launch its new brand identity, website and marketing collateral this month.

The new brand slogan, ‘Unusual Venues, Unique Experiences’, aims to appeal to event organisers and bring them into the fold of the brand’s portfolio of venues.

“The new logo ensures that Lime Venue Portfolio continues to engage the event organising community and represents both the value and service quality of the business. Our customers want to create the most memorable event experiences they can, and do so by choosing spectacular venues with restaurant quality food,” said Richard Kadri-Langford, head of marketing, Lime Venue Portfolio.

“We’re a people led brand; the value we offer our customers is that we provide a portfolio of venues, connected by food, and that represent a common standard of performance. Our aim is to use our refreshed identity to help explain the value of what we do for the industry and to continue in our mission to represent and promote the very best meetings and events.

“Obviously more and more organisers are using online search to identify venues that fit their needs. Our research identified that great imagery, clear capacity charts, detailed location & travel information, and the ability to download brochures and floor plans are really important for organisers.”