Christopher BarrettKMJ Entertainment parent company, Deutsche Entertainment AG (DEAG) has set up a production agency handling tour and event management.
DEAG said the launch of Medea Live will expand its business activities to include a specialised agency providing tour and production management, event organisation, and event concepts.
Julia Frank, who was formerly head of booking at Wizard Live, one of Germany’s leading concert promoters, will oversee management and operational leadership as the agency’s MD.
Medea Live offers planning, coordination, and execution of national and international tours, the production and logistics of local events as well as the development of new event formats and training concepts. DEAG said the new agency is focused on sustainability, diversity, and innovative production approaches to meet the current challenges of the event industry.
“With Medea Live, we are deliberately investing in a growing segment of the live industry and creating additional capacity for high-quality productions,“ said DEAG CEO Detlef Kornett. “The new agency ideally complements our existing portfolio and opens up new opportunities for our partners and customers through its specialisation. I am particularly pleased that Medea Live, with Julia Frank taking the lead, is gaining an industry expert from within the DEAG group.“
“The live entertainment industry is evolving rapidly, and with Medea Live we are focusing on modern production strategies that are flexible and sustainable,” said Frank. “The partnership with DEAG allows us to implement this concept with strong resources and an extensive network.”
DEAG owns companies in 25 locations across territories including Germany, the United Kingdom, Ireland, Switzerland, Denmark, Spain, and Italy.