Cloud-based enterprise event management platform Cvent has launched a new mobile app to bolster its event management platform.

According to the firm, LeadCapture reimagines the multi-step, manual and time consuming process of capturing, qualifying, and measuring new event attendees.

David Chalmers, European marketing director at Cvent said: “As marketing costs become more heavily scrutinised, we believe LeadCapture will become a vital tool for event exhibitors who now must measure and prove a return on investment for their sponsorships.”

LeadCapture is used via a mobile app, which is available on both iOS and Android as a standalone solution or as an extension of Cvent’s event management and online registration platform.

“With LeadCapture joining our growing line up of onsite solutions, we’re further able to provide a single technology platform that allows an event organiser to bring value to its key stakeholders across every stage of the event or conference lifecycle.”

LeadCapture augments Cvent’s integrated suite of onsite event solutions, including its CrowdCompass event mobile app, OnArrival for event check-in and badging, and SocialWall for leveraging social media onsite, to optimise the attendee experience and engagement across the entire event.