Christopher BarrettColdplay is to donate 10% of the band’s proceeds from eight UK stadium shows next year to the Music Venue Trust (MVT), with the aim of supporting grassroots venues.
The band has announced it will play six shows at London’s Wembley Stadium and two at Hull’s Craven Park Stadium in August next year. They will be the only UK/European cities where the band will perform next year, and Coldplay said the concerts will be 100% powered by solar, wind and kinetic energy. Fifty percent of the tickets for the Hull shows, the band’s first concerts in the city, will be allocated for local fans, via Ticketmaster, when they go on sale on 26 September.
On Sunday evening, the band placed a poster in the window of the Dublin Castle in Camden, London – the scene of the first ever Coldplay show, in February 1998 – revealing that 10% of the band’s proceeds from the Wembley and Hull shows will be donated to MVT. This will help fund the Trust’s work to support UK Grassroots Music Venues and upcoming artists. Donations will also be made to Music Venue Trust by the concerts’ promoters SJM Concerts, Metropolis Music and Live Nation, the band’s booking agent WME, the venues and ticket agents Ticketmaster, See Tickets and AXS.
MVT CEO Mark Davyd said, “Coldplay are the perfect example of a UK band who came through the grassroots circuit on their way to worldwide stadium-filling success.
It’s fantastic to see them celebrating their own pathway to Wembley by giving back to the Grassroots Music Venues that supported them and recognising the artists and promoters that are struggling more than ever to build their own careers.
“Through our partnership with Save Our Scene – who introduced us to Coldplay last year – this money will go directly into work that ensures communities right across the country will continue to have access to great live music on their doorstep. The band’s support really will stop venues closing, make tours happen and bring the joy of live music to thousands of people.
“After months of discussing Coldplay’s potential support around these UK shows with them, we’re so happy and grateful that the news is finally out there.”