The successful supply of customers’ drinks is a key factor in ensuring the smooth running of any event, whether it’s a major music festival, international sporting event or more intimate gathering, says Steve Lakin, customer relation manager at Innserve....
Run an exit poll at any event and ask ‘what impressed you most’. The answers are most likely to refer to an innovation – something never experienced before, says EventServ development and support manager Emily Huddart....
'Engagement' is a popular buzzword being bandied about our business, and with good reason. Connecting with the fans at your festivals is imperative to future success. Especially in these days of short attention spans, and the demand for convenience and instant gratification. Truth is, in America, most new music festivals fail after their first year, not only because of the stiff competition, but also because something’s just missing: the connection....
BBC Radio 2 presented a performance from one of the world’s premier rock bands, Status Quo, on Wednesday evening (22 October) at the Roundhouse in Camden, London....
As London’s event scene diversifies, Notting Hill Carnival – Europe’s largest street festival – has remained as vital as ever, and is big business for the capital. Each attendee at the carnival spends £66 on average and the event brings more than £66m to the local economy....
