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Cvent on engagement at festivals: the new model

'Engagement' is a popular buzzword being bandied about our business, and with good reason. Connecting with the fans at your festivals is imperative to future success. Especially in these days of short attention spans, and the demand for convenience and instant gratification. Truth is, in America, most new music festivals fail after their first year, not only because of the stiff competition, but also because something’s just missing: the connection....