Christopher BarrettOn the back of the success of its Wake The Tiger immersive ‘amazement park’ in Bristol, the team behind Boomtown Fair is to launch a London version.
Hailed as ‘Europe’s largest immersive art experience’, the 80,000-square-foot Wake The Tiger project at Westfield London is set to open next summer, with its creators currently looking to engage with new investors.
On the back of a successful crowdfunding campaign, Wake The Tiger was launched in July 2022 at Boomtown Fair’s Bristol headquarters. Now a certified B Corporation, Wake The Tiger initially covered 1,000 square meters and involved 15 rooms but on the back of strong ticket sales it has since been doubled in size and has an annual attendance of around 170,000, attracting visitors from more than 70 countries.
Wake The Tiger CEO & co-founder Graham MacVoy said the West London expansion marks a major leap in scale, ambition and reach for the project: “When we conceptualised Wake The Tiger we knew we were taking a risk to create something unique, utilising decades of experience and working with hundreds of creatives at the cutting edge of storytelling. It’s been phenomenally successful with over 500,000 visitors since opening and now is the time to bring Wake The Tiger to the capital.”
Luke Mitchell, the co-founder of both Boomtown and Wake The Tiger, said, “This is a culmination of over 20 years of creative world-building, from the ground-breaking Boomtown Fair festival to a new genre of immersive visitor attractions in amazement parks, the space in Westfield London has totally blown our mind. It’s as if it was created for us and we can’t wait to transform it into an alternate dimension.”