Heather NichollsBoardmasters has partnered with production house TCO London to launched brand campaign Good Things Come in Waves.
The organisers of the 58,000-capacity surfing and music festival said the campaign was designed to build on the event’s recent rebrand with a focus on emphasising its coastal roots, community and culture.
“We wanted to remind people what makes Boardmasters different,” said Boardmasters head of marketing Kizzy Liddington. “Cornwall is our biggest asset, and very few festivals can offer what it does. This campaign is about celebrating that. TCO has helped us capture it with real depth and care, putting that sense of escape at the heart of the brand.
“Good Things Come In Waves marks the start of a new chapter for the festival and the community around it.”
She said the creative direction of the campaign draws inspiration from Cornish references including the Tide Times book and the Newlyn Tidal Observatory, bringing local details and scientific textures into the event’s visual identity.
TCO London executive creative director Duncan Harrison said, “Boardmasters is one of the biggest festivals in the country. But when we started to think about what makes it special – the location, the people, the experience – it felt right to focus on the small things.
“Little moments and waves of feeling that shape your memory of a place. Lovingly shot by Ella Pavlides and Dom Lake with a uniquely Cornish design language steered by our Design Director, Tertia Nash. This was very fun to make, it’s wonderful seeing it come to life.”
Owned by Superstruct Entertainment, Boardmasters will return to Watergate Bay and Fistral Beach in Newquay, Cornwall, from 4-9 August.