Access All AreasProduced in partnership with the Association of Independent Festivals (AIF), Skiddle has issued what it claims to be its most comprehensive Festival Report to date.
The ticketing operations service supplier said its report offers festival organisers actionable data to help maximise success in 2025.
Drawing on platform data and third-party studies, the report explores shifts in consumer behaviour, the rising popularity of experience-led and wellness-focused events, the impact of early festival launches, and the growing demand for flexible payment options.
The report includes case studies of events such as Reggae Land and Pavilion Festival to highlight how independent festivals are adapting and thriving despite industry-wide challenges.
With more than 1.8 million festival tickets sold via Skiddle in 2024 and a 48% increase in split payment usage, the ticketing provider said the findings point to a resilient market shaped by evolving customer expectations and economic pressure. As noted in the report, 47% of attendees bought tickets to at least two festivals in 2024, while 10% attended four or more.
Skiddle head of festivals and partnerships Duncan King said, “We’re absolutely thrilled to share our latest festival ticketing report, created in collaboration with John [Rostron] and the fantastic team at the AIF. At Skiddle, we’re always working to deliver greater value to the festival community, and reports like this are vital—offering invaluable insights into what’s working, what’s not, and where there’s room to grow.”
The report can be downloaded here.