Access All AreasOak View Group (OVG) owned Co-op Live (cap. 23,500) arena has announced a partnership with OVO that will see the energy provider’s customers presented with benefits including ticket purchase via the OVO Live customer loyalty platform.
OVG said the deal will see Co-op Live and OVO champion their shared values of sustainability and decarbonisation: “The partnership will see Co-op Live help drive OVO Live’s roll out its new ‘For the Atmosphere’ campaign, celebrating and amplifying live music atmospheres whilst also inspiring and rewarding greener actions, driving further awareness and engagement in consumer decarbonisation.”
OVO, which already has sponsorship deals with arenas OVO Hydro in Glasgow, OVO Arena Wembley London and The O2 arena, said its customers will be presented with benefits through OVO Live, including exclusive ticket access, dedicated entrances, lounges, and regular competitions.
“Co-op Live was built with sustainability at its core, and partnering with OVO reinforces our commitment to driving consumer engagement in decarbonisation as well as reducing our environmental impact,” said, Co-op Live general manager and SVP Guy Dunstan. “By working together, we’re not only creating unforgettable live entertainment experiences but also inspiring positive change towards a greener future.”