Cashless expert, tappit has announced a three-year strategic partnership with Bestival and Camp Bestival.
Rolling out this July, festival-goers at Bestival and Camp Bestival will use tappit’s contactless payment wristbands for the first time.
Festivalgoers will experience faster and more secure transactions across the two events. Bestival and Camp Bestival will also gain valuable insight into the habits of festivalgoers which will enable them to enhance the customer experience in the future.
By going cashless, events have greater potential to eradicate transactional fraud and theft.
The insights provided can also help address health and safety challenges through improved crowd flow and event management.
“Bestival has always been about escapism, creating an otherworldly wonderland, where you can leave all the stresses of real life behind”, said Bestival co-founder and curator Rob da Bank. “We think tappit’s wristbands can be a big part of that, reducing queues and hassles and making things a bit more care-free for festivalgoers. They also give us the sort of real-time data insights that can help us with a lot of things like crowd management. We eventually foresee it all going totally cashless, which will make the whole Bestival experience even more easy going for everyone.”
CEO of tappit, Jason Thomas (pictured), added: “The process of going cashless isn’t as costly, complicated or time-consuming as people may think. Working at a strategic level with Bestival, we’ve been able to establish a cashless payments infrastructure in less than a month. Event owners using tappit benefit from a proven return on investment, improved customer satisfaction and greater business insight. We’ve worked with major events all around the world and we are looking forward to bringing this experience to two of the UK’s leading festivals.”
tappit technology enables event owners to analyse data with near real-time reports and notifications.
Events around the world – from Emirates Airline Dubai Rugby 7s, to Cathay Pacific / HSBC Hong Kong 7s and the 2018 World Surf League – use tappit.