Altitude London, a venue and events management company situated at the top of Westminster’s Grade II-listed Millbank Tower, has rebranded as Atmosphere Venues.

Previously trading as Altitude London and known for hosting spectacular events for corporate clients, private clients, and the general public, the venue was acquired by Semier Events in May 2018, led by MD Alan Turtill.

Changes are designed to act as a champion for exceeding customer expectations and events innovation, to further improve the client experience and explore the creativity of events while establishing Atmosphere Venues as a leading events venue destination, bringing people together to meet, network, and celebrate.

Newly renamed Atmosphere 29 is a stylish and fresh blank canvas venue, the ideal space for transformations with creative branding and theming, while Atmosphere 28 exudes the essence of British culture and design, modelled to celebrate the renowned London 2012 Olympics. Edgy, urban and impressionable, the venue features reclaimed gymnasium flooring and exposed brickwork.

Atmosphere Ground is a 270-seater auditorium located on the ground floor of Millbank Tower. Grouped with a private terrace and a café bar space, the space boasts extensive audio-visual capabilities and a 9×4-metre screen.

Atmosphere Venues is also home to the Weekday Café bar, Ground & Garden, serving freshly made, seasonal food & drink across breakfast, brunch and lunch. Vegetarian and vegan specials are also served daily.

Alan Turtill, MD of Atmosphere Venues, said: “Since taking over the management of the venue in May 2018, we’ve been working hard behind the scenes to develop a new identity and branding that more closely aligns with our new vision and values as a company. We’re passionate about Atmosphere Venues being an organisation where creative visions can come to life, and clients can really push the boundaries with their events.

“We are already looking at opportunities to promote Atmosphere Venues as a destination for longer term event hire, whether for pop ups, brand activations or promotions, as well as targeting additional acquisitions in order to assert Atmosphere Venues as a leading brand in the hospitality and events sector.”