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Experiential and live events agency SET Live has announced its rebrand as Set Creative.

The move follows the unity of the family of agencies operated by SET Experience Group, and is complemented by a universal brand refresh.

Set Creative consolidates retail experience-focused SET, live events agency SET Live and custom fabrication shop Bespoke under one robust brand. It will unite teams across offices in London, New York, Portland (Oregon) and Los Angeles.

The combined offer delivers an all-encompassing suite of services across experience strategy, creative, design and delivery. These could include live events, pop-ups and brand activations, located where the audience gather or at a destination where they attracted the consumer to the event.

Under the leadership of Interim CEO Kurt Kujovich, Set Creative will continue to deliver world class experiences, activations, live events and pop-ups, as previously showcased in its work for brands including Heineken, Google and Bentley.

Commenting on the significance of the relaunch Guy Tremlett (pictured), Set Creative’s chief creative officer, said: “We noticed an increasing crossover in the work, approach and skills of our agencies, so it made sense to share those skills and expertise across teams. It allows for greater creativity and simplifies our external marketing and internal structure.

“Furthermore, the demand for more flexible experience projects across a range of disciplines was also increasing. With Set Creative, all our areas of expertise are available at all locations and clients now have the chance to work with us across different internal departments through a single point of contact.”

The launch is supported by a colourful, dynamic new brand identity including an updated logo, design palate and refreshed website. The new look communicates unity and flexibility, emphasising Set Creative’s commitment to using social and digital channels to amplify each experience.