See Tickets has become the latest event brand to partner with the National Outdoor Events Association (NOEA) through its Futures Programme.

The partnership was announced today at the Event Production Show, and will see the ticketing brand join the three other stellar brands already part of the initiative.

As part of the Futures Programme, See Tickets is taking a proactive step to invest in the future of the outdoor events industry by supporting the initiatives implemented by NOEA.

The leading event ticketing company, which is already working with a number of high profile festivals and shows, will also join an Advisory Board, alongside the other supporters, that puts recommendations forward to the NOEA Council, to ensure the association continues to represent the industry’s growth and stability.

On top of the futures initiative, See Tickets will also become official ticketing partner at NOEA’s Annual Convention and Awards showcase.

Already part of the elite Futures Programme are GL events UK, A.C.T (National) Ltd, and Arnold Clark, with See Tickets becoming the latest high profile addition.

Commenting on the new partnership, Matt Evans, Commercial Manager, See Tickets, added: “As a business, we’re keen to support the outdoor events industry by working with NOEA. We’re big fans of education, recognition, and representation of our industry, across business and government, and are looking forward to helping out on these initiatives.”

Andy Grove, President of the National Outdoor Events Industry, added: “See Tickets are another great brand that have chosen to proactively support the outdoor events industry through the Futures Programme, and we couldn’t be more thankful.

Not only are they commercially backing our long-term vision, they are also bringing with them a whole host of experience and expertise, which will be valuable assets in our mission to grow and professionalise the industry.”