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O2 and AEG have announced today the signing of a new agreement for the venue, the O2, securing the naming rights partner for a further 10 years.

The renewed partnership will see the O2 and AEG setting the industry benchmark for live entertainment, as well as doubling the number of tickets for the O2 customers available via Priority Tickets, ensuring access 48 hours before general release.

“We are incredibly proud of our highly successful partnership with AEG that has made the O2 into the internationally renowned music and entertainment venue it is today. Over the past ten years our work together has set an industry gold standard and it will continue to do so for the next ten years,” said Mark Evans, CEO at the O2.

“The new deal reaffirms our commitment to customers, with the number of tickets available to shows via Priority Tickets doubling – giving them access to tickets to unforgettable live experiences 48 hours ahead of general release.”

Both companies will make joint investments to ensure the O2 customer spaces, arena access and in-venue experiences. This also includes WIFI throughout the venue, facilities to host more customers and their guests pre-show, as well as the recently announced outlet village, due to open late 2018.

Paul Samuels, executive vice president of AEG Europe added: “Together AEG and O2 have created the world’s most popular music and entertainment venue, now celebrating it’s 10th year of operation. From signing the deal back in 2005, O2 have become a significant and transformative force in the music business and our partnership has enabled countless benefits and experiences for their customers and all music, sports and entertainment fans.

“We’re thrilled they’re committing to the O2 once again and know it will enable the venue to become even better for fans and the artists that play here. The O2 would not be the success it is without the support and commitment of our partners.”