Tom HallSound company Loud Professional and The Proud Group, owner of London cabaret clubs and restaurants, will bring a series of parties to London’s club scene.
Launching on 9 August at Proud’s West End superclub, Proud Embankment, with Art Department, Agoria, Supernova and DJ Sneak confirmed for the first three dates, Project Loud is set to become ‘one of the Top 10 club nights in the world’ according to organisers.
At the heart of each event will be Loud Professional’s sound system, seen at DC10 in Ibiza to Movement festival in Turin. Valerio Cherubini, owner and founder of project integrator, Loud Professional, told Access: “A Flat and smooth system response allows an incomparable comfort you’ve never heard before. clear mids and highs never tire the hearing system, thanks to the perfect pre-setting management and the legendary the Loud Pro intelligibility.
“Our special design allows to achieve: high efficiency, lower distortions, powerful bass and strong impact, wide dynamic range, flat and smooth frequency response, controlled directivity and great off axis uniformity.
“All these are properly technical aspects but we think about another significant dimension.
“Emotions are something that cannot be explained by a technical process. Emotions are feelings, sensations, perceptions, something magical.”
How was the system developed and what makes it unique?
Since the beginning we’ve been focused on delivering the best quality listening what makes Loud Pro unique! A Flat and smoothsystem response allows to give everyone an incomparable comfort as you’ve never heard before.
Clear Mids & Highs never get tired the hearing system, thanks to the perfect presetting management, make legendary the Loud Pro intelligibility. A greater sound impact due to an unrivaled punch-bass response. The system is expressly engineered taking care about some particular aspects that we are considering as mandatory.
Our special design allows to achieve: high efficiency, lower distortions, powerful bass and strong impact, wide dinamyc range, flat and smooth frequency response, controlled directivity and great off axis uniformity.
All these are properly technical aspects but we think about another significant dimension.
Emotions are something that cannot be explained by a technical process. Emotions are feelings, sensations, perceptions, something magical!
Wherever you move, horizontally and vertically, within the venue the mission is deliver the best quality listening experience never felt before! Giving everyone exactly the same emotions having an extraordinary sound impact never tiring the hearing for a clear, undistorted, well detailed and extended frequency response.
This ambitious concept characterizes the VH e-motion Series from which it takes the name by the same emotions experienced on the Vertical “V” and horizontal “H” axis.
What types of venues/festivals/outdoor spaces does it suit?
It’s the perfect fit for all kind of applications where the highest grade of performances are required from small to large venues, indoor or outdoor with no limits.
Clubs, bars and restaurants, stadiums and sports arenas, palasports, congress and concert halls, theatres, are some suitable spaces where Loud Pro can be successfully installed.
Sincerely we think that all good sound systems are able to correctly perform in the above mentioned venues. What make it different is giving everyone strong emotions and this is what all performers would like to give to the audience.
An extraordinary example is DC10, the most famous club in Ibiza. Loud Pro is installed there from eight years ago and recently for the 20thCircoloco Anniversary all the three dance floorshave been equipped with our new Formula System. What you can feel inside the cub is something unreal, special in the Terrace where most of the DJ’s are speaking about a studio recording. The sound is so deep and powerful and never aggressive as you can speak with no problems meanwhile the kick of the drum makes vibrating your body.
Just to mention other successful installations: Circoloco, Movement Tourin, Kappa FuturFestival, Extrema Outdoor Belgium, Paradise City Festival, Family Piknik Festival Montpellier, Waking Life Portugal,
Which types of genres does it suit best?
Thanks to its high performance level Loud Pro is particularly suitable for Techno music and EDM where deepest low, strong impact, and clearest Mid-high response are mains features.
Anyway we are continuously performing all genres: orchestra, jazz, pop ,rock, metal, techno, hard techno and more others.
By the way Loud Pro met many well known live performers as well as Hiromi Uehara, Dee Dee Bridgewater, Manatthan Transfer, Travis, Thievery Corporations, James Morrison, Roisin Murphy and all the world’s famous DJ producerssuch as Carl Cox, Ritchie Hawtin, Loco Dice, Chris Liebing, Len Faki, Adam Beyer, Seth Troxler, Jamie Jones, Solomun and many many others.
The key factor is built in the system. Its special, with no compromise design,allows to always achieve the best result. Doesn’t matter what are you doing but, how are you doing it!