Logo Losberger
Logo Losberger

Mash Media is calling on professionals from across the event industry to help tackle loneliness this Christmas. One Day at Christmas (ODAC), now in its fourth year, lays on an extravagant, fun-packed event, giving much-needed festive cheer to over 450 elderly from across Birmingham.

ODAC is not for-profit and completely relies on donations from those in the events industry. All kinds of donations are accepted, whether it be someone’s time, prizes, wine, or funds to help with running costs. No matter how small the donation, it is greatly appreciated and we promise to say a huge thank you to those that contribute.

With more than two million people in England over the age of 75 living alone, and more than a million older people going over a month without speaking to a friend, neighbour or family member, Christmas can be a harsh reminder of just how isolated they are.

Taking place at the NEC in Birmingham, ODAC invites elderly people who would otherwise be alone at care homes to come along and enjoy a fun-filled day of food, drink, entertainment and activities.

This slideshow requires JavaScript.

Julian Agostini, managing director at Mash Media and creator of the event, said: “What does Christmas mean to you? It is, without doubt, my favourite time of year. Everyone is a little bit cheerier, a touch more laid back and there is goodwill to all men….in theory. Whilst this is true to a degree, it’s also a time when the old and lonely feel at their lowest.

“We are all aware of this latent sadness around us but what do you we about it? ODAC gives us all the opportunity to truly embody the Christmas spirit and really make a difference to lonely people. All they want for Christmas is a friendly face and a chat…. it’ll be the best present you give to anyone. Please join us for an incredible day that reminds us what Christmas is really all about.”

Last year people from care homes across the Midlands, were able to enjoy music, dancing and bingo (see pictures).

Marketing director of conventions and exhibitions for the NEC Group, Kelly Haslehurst added: “One Day at Christmas is a wonderful experience for our local, elderly residents – a real festive treat! We thoroughly enjoy hosting the event at the NEC; it is a way for us to say thank you to previous employees and provides an opportunity for us to give something back to the community.  We look forward to working with Exhibition News on making the 2019 event the best one yet.”

One Day At Christmas will take place on 13 December 2019. Contact Mash Media to get involved, and find out more about the event here.