MP International, part of the Pico Group, today announced the acquisition of ‘a significant stake’ in FUTR Group (formerly Millennial 20/20), the global trends, innovation and summit business exploring the future of retail, marketing and commerce in Asia, Europe and the US.

The move comes after three-years of growth for FUTR Group. FUTR will continue to be led by the co-founders Rupa Ganatra and Simon Berger.

FUTR Group is a global year-round platform covering the future trends shaping markets including retail, marketing and commerce, including advertising, AR, Artificial Intelligence, data, marketing, mobile, retail, and robotics.

FUTR Summits, held in Asia, Europe and the US, evolve each year to cover immersive showcases, cutting-edge stories, practical insights and real-time case studies of how the industry is evolving to meet the needs of ever-changing consumers.

The annual gatherings hosts 3,000 delegates, 50% of which are brands, retailers and corporates, in London, New York and Singapore, with new locations to be announced for 2020.

FUTR Insights, FUTR Immerse and FUTR Innovate offer year-round touchpoints for those wanting to innovate, remain relevant and keep ahead of the curve in an ever-evolving consumer landscape.

Leveraging on a track record in experiential design and marketing that spans half a century, Pico creates immersive audience engagements by harnessing the power of technology, content and production capabilities – delivering extraordinary experiences to millions of people around the World.

Pico Group’s strength is inspired by the diversity of their 2,000 professionals working in 40 major cities worldwide and from the depth of their understanding of different cultures and industry practices.

Pico is a global leader empowered with the capability to achieve their clients’ missions across multiple activation platforms – from conference management, exhibitions and events, retail, sports marketing and overlays, themed environments, visual identity, and venue management and consultation; to content amplification and sponsorship activation.

Commenting on the acquisition, Jason Ng, executive director of MP International said: ‘’We see great synergy and potential growth in our partnership with the FUTR Group. Using our combined knowledge and experience with innovation, future trends and insights across multiple industry sectors, platforms and territories, we will further expand the value proposition of FUTR for our clients.”

“We have seen tremendous organic growth over the last three years and are very pleased to partner with Pico to take it to the next level, especially in regions like Asia where Pico’s presence and reputation is second-to-none. They have extensive experience and a superb track record in supporting growth businesses in our industry.” Rupa Ganatra, co-founder of FUTR Group said.