Former Freeman CEO David Walley has announced the acquisition of Beautiful Minds Promotions, to operate alongside his experiential and production agency Mobile Promotions.

BM Promotions is a staffing agency that has worked with brands across 600+ annual events, and was founded by Lisa and Jordan Simpson. The move comes after months spent working alongside the Mobile Promotions team on a number of activations and projects.

Walley has previously served as managing director of De Boer, and played instrumental parts in the execution of high-profile events such as the PGA Ryder Cup and London 2012 Olympics.

He commented: “Beautiful Minds and Mobile Promotions share very similar business values, putting the customer at the heart of their operations and striving for perfection across all aspects of delivery.

The teams have built a brilliant working relationship, and this seemed like a great fit to bring the businesses together, enabling us to manage the whole event experience for clients more closely.

Over the next few weeks we are planning to announce more inspirational businesses being brought into the fold, to create a more full-service agency feel and deliver innovation, creativity and operational excellence for clients.”

BM Promotions founder Jordan Simpson commented: “BM Promotions has developed an impressive resource of dedicated staff for a variety of disciplines and a portfolio of clients that we proud to work alongside.

“We understand that staffing is only part of the event story and that being able to offer a broader range of services whilst utilising our current expertise will bring a uniqueness to the market.”