In this guest blog, Susan Tanner, CEO of the National Outdoor Events Association (NOEA) walks us through its latest Future Supporter: Arnold Clark
We’re incredibly proud of our Futures Supporters, in GL events, A.C.T (National) Ltd., Eventbrite, and now Arnold Clark, we not only have recognised brands supporting the industry, but genuinely nice people to work with; and while we work with businesses, its people that make the world go round, and it takes a special mentality to use a company’s resources to push an industry forward. Something each of these businesses is doing.
Arnold Clark Group are Europe’s largest independently-owned car retailer, and they’ve built up a strong reputation for the quality of their people and how it is reflected in their excellent customer service.
For the events industry, they are all about fleet vehicles; here they have great variety, ranging from small city cars to Luton box vans, and everything else in between.
They have been supplying vehicles to events of all shapes and sizes across the country for more than 50 years, and they’ve worked with some amazing events from famous sporting events such as the European Championships and Commonwealth Games, to international events like the Royal Edinburgh Tattoo.
We’re always grateful for the energy these companies bring to NOEA, but we’re also delighted to have the support of their people. Arnold Clark Car & Van Rental have the largest in-house marketing department in Scotland, and regularly promote events across different social channels and audiences.
For example, when they sponsored the 2018 Royal Edinburgh Military Tattoo they sent internal communications to their 12,000 employees and held competitions to win tickets in-branch, as well as through their social channels.
We’ve actually known the team at Arnold Clark Car & Van Rental for some time, they’ve been members of NOEA for the last eight years, they know us well, and are looking to do more for NOEA and the wider events community, taking the opportunity to play a more proactive role in the quality, performance and growth of the events industry.
Philippa Park, Corporate Account Manager for Arnold Clark Car & Van Rental, said: ‘We’re delighted to officially announce our role as Futures Sponsors of NOEA. It’s a really exciting time to be a part of the outdoor events industry and we’re fully committed to this new position.’
About Arnold Clark
Arnold Clark Automobiles Limited is one of the largest car dealer groups in Europe. But it all started with just one showroom – opened in Glasgow, Scotland, back in 1954.
Sir Arnold Clark, the founder of the company, left his position as a motor mechanics instructor with the RAF and was unable to find a job. He bought a Morris Ten Four for £70 and restored it – selling it for a profit. The rest, as they say, is history…