Arena UK & Europe has announced the appointment of two experienced marketers to create an in-house marketing team.
The event services company welcome Kate Karagholi and Brandon Leeming to the team to manage all of Arena’s internal and external communication channels, including its burgeoning ice rink division.
Karagholi, who has over 25 years of marketing experience, and Leeming, who has 5 years, will manage the marketing communications for Arena’s scaffolding, structures, seating, interiors, furniture, tableware, crowd control and mass participation event management divisions.
They will also manage Arena’s ice portfolio, which includes two of London’s most renowned ice rinks at the Tower of London and Hampton Court Palace.
Karagholi, marketing manager, Arena UK & Europe, commented: “Brandon and I are thrilled to be working for Arena. We are both very focused on customer experience and are here to let the market know that Arena makes the most amazing and memorable event experiences become a reality.
“Arena delivers such a great variety of event environments; from phenomenal sporting events, such as The Championships Wimbledon and The Ryder Cup, to the local garden centre ice rinks. Each project is treated with the same Arena Standard regardless of size. Our product offering is as diverse as the industries we represent and equally our customer base. We are here to create awareness of our capabilities.
“Every day is different and challenging. Building the marketing function from the ground is such a great opportunity.”
James Anderson, commercial director of Arena UK & Europe, commented: “Arena is continuing to expand our breadth of service offering, with a significant increase in our capabilities during 2018. We must improve our communication about our services to our existing and potential customers, our teams and stakeholders. We’re confident Kate and Brandon are the team to do this effectively and efficiently.”